Privacy Policy - The Profit Wrench

Privacy Policy for The Profit Wrench

Last updated: July 3, 2025

Welcome to The Profit Wrench. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

Purpose of this Privacy Policy: This privacy policy aims to give you information on how The Profit Wrench collects and processes your personal data through your use of this website, including any data you may provide through contact forms, when you book a call, or use our interactive tools.

Controller: The Profit Wrench is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

Contact Details: Our full details are:

  • Full name of legal entity: The Profit Wrench

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, and company name.
  • Contact Data includes email address and telephone numbers.
  • Business Data includes information you voluntarily provide about your business operations, such as monthly revenue figures entered into our on-site calculators. This data is used only to provide the service requested and is not stored unless you become a client.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website and services.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

3. How Your Personal Data Is Collected

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by email or otherwise. This includes personal data you provide when you book a consultation via Calendly, use our contact form, or interact with our AI-powered tools.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment and browsing actions. We collect this personal data by using cookies and other similar technologies.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data to:

  • Respond to your inquiries and provide you with information about our services.
  • Schedule consultations and discovery calls.
  • Perform the contract we are about to enter into or have entered into with you.
  • Manage our relationship with you which will include notifying you about changes to our terms or privacy policy.
  • Use data analytics to improve our website, services, marketing, and customer relationships.

5. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table above.

  • Third-Party Service Providers: We use third-party services to operate our business. These include:
    • Google Workspace: For email communications.
    • Calendly: For scheduling appointments.
    • Showit: Our website hosting platform.
    • Google Analytics: To analyze website traffic.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. In Canada, this is primarily governed by the Personal Information Protection and Electronic Documents Act (PIPEDA). In the United States, rights may vary by state (e.g., the California Consumer Privacy Act - CCPA).

These rights may include:

  • The right to request access to your personal data.
  • The right to request correction of your personal data.
  • The right to request erasure of your personal data.
  • The right to object to processing of your personal data.
  • The right to request restriction of processing your personal data.
  • The right to request transfer of your personal data.
  • The right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

9. Use of Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.